— selections, by taaida

Organizing the world's recommendations.

Google organized the world's information. Selections organizes its recommendations — the trusted answer to what to read, eat, watch, buy, book, hire, and try. The signal that's always lived in your group chats, your saves, your friends. Finally in one place.

Thank you — you're on the list. We'll be in touch.

i. The problem

The world's most valuable signal lives nowhere. Recommendations exist everywhere and nowhere at once.

They sit in WhatsApp threads you'll never scroll back to · Instagram saves you forgot you saved · Reddit comments from a stranger six years ago · TikTok screenshots with no caption · Substack posts behind a paywall · Yelp pages you don't trust · Google results someone paid for · and twelve different Notes apps nobody opens twice.

ii. The scope

Every meaningful decision starts with a recommendation — and almost none of them happen in a search bar. Selections is where they finally live.

Restaurants · Books · Therapists · Hotels · Contractors · Films · Pediatricians · Cafés · Trips · Schools · Creators · Tools · Routines · Tailors · Designers · Bookstores · Mechanics · Apps · Tutors · Dentists · Coffee · Routes · Lawyers · Music · Trainers · Services · Recipes.

iii. How it works

Ask.

Drop a question — any category, any specificity. "An honest contractor in São Paulo." "A novel that broke you, in the good way." "A pediatrician who listens." Selections routes it to the people in your circle with something real to say.

ii.

Discover.

Every result arrives with a face, a history, and context. You see who recommended what, why, and when. No algorithm dressed up as a friend. No sponsored positions. No crowd of strangers gaming a ranking.

iii.

Save & share.

Build your own library of trusted picks — restaurants you'd send anyone to, the doctor who actually helped, the book you keep buying as a gift. Share collections with your circle. Your recommendations become a quiet inheritance.

iv. A search that knows you

A novel that broke you, in the good wayOmakase in Tokyo my friends actually triedHotel in Patagonia, off-seasonPediatrician in JardinsA tailor in São Paulo

A therapist in São Paulo — Portuguese, specializes in anxiety

Dra. Helena Costa

JARDINS · PSYCHOANALYSIS

"Been seeing her for two years. Sharp, warm, no nonsense — exactly the person I needed."

M B L

Maria R., Bruno S. & 2 others in your circle

Dr. Paulo Alencar

VILA MADALENA · CBT

"Changed my life, honestly. Specializes in anxiety and worked through two years of it with me in four months."

L Louise C. · March 2024

v. The thesis

Google organized the world's information. Selections is organizing what comes next — the trusted answer that's always lived in a friend's reply, a sister's voice note, a colleague's screenshot. The signal that no search engine has ever been able to hold.

vi. Coming soon

Launching
September 2026.

Selections is almost here. Request access below to be among the first.